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Marking the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership has been formed. The Pokémon Company alongside London's Natural History Museum are opening a pop-up shop featuring exclusive items. Enthusiasts will find offerings including plush toys, art prints, and writing supplies all drawing from the museum's theme. For collectors, though, is a specially made Pikachu card, offered as a gift with purchase at the pop-up. The store is scheduled both the physical location and online between late January and mid-April.

Pokécology That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited volume filled with beautiful illustrations that show creatures in their wild environments. The concept like the kind of research an in-world scientist could produce once adventurers submit their data, alternatively a naturalist's journal could have sketched if the famous islands were populated by flying-types instead of finches. A key appeal stems from the book's serious approach, treating Pokémon as a legitimate subject for study. Author Yoshinari Yonehara and artist Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.

Why This Promo Card Different

The company regularly to issue special edition promos celebrating major tournaments or brand collaborations. A lot such promotional cards typically highlight the famous electric rodent who serves as the franchise mascot. The factor setting this latest museum card however, is the distinctly bigger size. While exact measurements have not been publicly disclosed, availability is guaranteed to be strictly limited, with customers limited to just one card per purchase.

Limiting Reseller Interest

According to an official announcement, a portion of the merchandise may also be available outside the museum walls. However, a wider release will only be specific stores within the United Kingdom. Importantly, collectors will not be able to acquire this promo through the online Pokémon Center. While speculator demand is a given, it appears they will have a difficult time hoarding mass quantities on this occasion. If you're unable to attend, there is an alternative like Pokémon Fossil exhibit headed to Chicago later this year.

"All profits of sales made in the Museum shop and its web shop, including these items, go toward the Natural History Museum’s non-profit work. This includes the efforts of hundreds of researchers who are scientific inquiry and finding solutions to the planetary emergency," it notes.